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Lise W. Noble
Product/UX designer, innovator, leader, story teller

Portfolio

  • Recent work
  • Pre IBM
  • Product
  • Misc
Skyler Noble
http://www.skylernoble.com and http://art4orphans.org/

Contributions

Prior to developing RezzLink, Lise built a small site to showcase her daughter's work for her college, internship, club, and volunteer applications. This is a simple, elegant, and playful site designed and built by Lise in a weekend.

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TeenLife

Contributions

TeenLife online brochure company, targeted at teens exploring educational services and programs, would like to create an online community. Lise has proposed a robust community, where students can explore online services and programs, follow programs to get notifications of news, deadlines, and updates, and build an online portfolio.

The application was designed to be mobile first and works across all devices and browsers.

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IBM Demos - Social Accelerator
http://www.ibm.com/devops/method

Contributions

In less than a month Lise designed and built a minimal viable internal articles submission tool. She spearheaded the project, conducting user-interviews, and identifying business goals, success metrics, personas, use cases, journey maps, wireframes, prototype, and final product. The impact was quickly confirmed. In just five months, social reach increased by 485%.

Personas

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Journey Maps

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Wireframes

Impact

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IBM Demos - Next Generation Demos

Contributions

Lise helped Tech Sales quickly create highly customized demos for customers. She also helped them create interactive demos to educate the IBM sales force. She provided more flexibility, a better end-user experience, and meaningful metrics to help them understand how end-users interacted with their demos.

Coming soon

Check back for personas, journey maps, wire frames, product screen shots, and an impact summary.

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Multi Cloud Manager
http://www.ibm.com/devops/method

Contributions

Lise met with IBM fellows and stakeholders to identify personas, use-cases, assumptions, and hypotheses. The concept was optimizing individual workloads across VM and cloud-native resources and orchestrating operations across a mixed/hybrid infrastructure.

Next, Lise drafted journey maps, flow diagrams, and then high fidelity mockups. Designers were tested and iterated before defining the MVP.

The MVP was to provide end-users with actionable visibility into container and VM application environments alongside infrastructure management tools so ops and SRE teams could manage entire IT environments from a single control plane.

The team went from concept to live in 3 months.

Personas

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Quotes

IBM Multicloud Management is a first-in-its-class platform that enables clients to streamline their business operations across multiple cloud environments." . - IBM Customer, IBM
IBM Multicloud Management provides users with many advanced capabilities for running large-scale enterprise cloud environments and helps businesses easily manage, move, and integrate apps across any cloud provider as well as in their own data centers. - IBM Customer, IBM

Awards

IBM Multicloud Management was honored with two silver Edison Awards in the Analysis and Predictive Models and Networking Solutions categories respectively.

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Garage Method
http://www.ibm.com/devops/method

Contributions

Lise created the overall site design, page design, navigation design, responsive design, icons, photography selection, animations, and provided css, html and js and a fully functional demo site. Lise also worked on identifying the use cases, personas, and work flows and iterated her designs based on end user feedback, business requirements and shifting Bluemix and Ocean design guidelines.

Innovating at the speed of a start-up

The IBM Garage Method site went from concept to live in 8 weeks. We worked across teams to pool resources and collaborate. We also kicked off the project with a design workshop, and committed ourselves to practice the very Design Thinking best practices that we were trying to educate other about.

Garage Method was hugely successful and was widely featured at InterConnect 2016. The branded Garage Method wheel appeared prominently throughout InterConnect. The site was highlighted by Ginni herself, in her first quarter 2016 report, saying,“We launched Bluemix Garage Method, to help clients accelerate cloud application development.”

The Garage Method can boast that 54,354 users viewed 302,548 pages; spending a total of 7,957 hours on the site.

The site continues to educate clients, partners, and more about devOp’s best practices, and has successfully driven traffic to Bluemix. Also, our devOp’s offerings with over 8,620 outbound links to Bluemix, Bluemix Garage and other IBM sites.

Customer feedback includes

I think that IBM Bluemix Garage Method has a lot of value providing guidance to implement the culture and practices for digital transformation initiatives. - Jean Paul Tabja, IBM
IBM Bluemix GM is a great approach to create new and innovative apps. - Tiago Moura, Oneforce
Great scrum/agile/design thinking approach! - S Webster, juwun.org.au
Getting started for DevOps course is great brief example of how to use agile in all kind of project work! - jakub.jones@ibm.com
Simple to digest chunks that are easy to learn. - Mark Milne, Scottish Widows

Design Workshops

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Evolution of the navigation wheel

The navigation wheel evolved over time as the phases shifted, new site elements appeared, and upon user feedback. The navigation has branded the IBM Garage Method, and the visuals were used throughout InterConnect 2016. An article written by Lise, which will appear on the IBM Garage Method site within the next week, features the conception and evolution of the navigation.

Awards

In September of 2016, Lise was recognized for her outstanding work with the IBM Garage Method (that went from concept to live in 8 weeks). The site was a huge success and a focal point for InterConnect 2016.

The Garage Method has been voted the Most Innovative DevOps Solution of the Year by DevOps.com, a leading industry site for DevOps.

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Continuous Delivery
https://console.ng.bluemix.net/devops/getting-started

Contributions

Lise created the overall flow, graphics, page layouts, icons, responsive design patterns, and provided css, html and js.

The Landing Page

Easy Onboarding

Insights, coming soon

Measures of Success

Toolchains also gained healthy attention at InterConnect as a future concept. Since that time we successfully launched toolchains into the Bluemix catalog and have gained ample adoption and excitement.

We have seen an average of 2998 toolchains created a week since launch by external customers, and 3513 toolchains create per week by internal IBMers.

When comparing our offering side by side with Microsoft we clearly win in regards to ease of on-boarding and overall user experience. In 2017 we will concentrate on expending the integrations and adding status details for the various tools within a toolchain.

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Sales Portal

Contributions

Lise created the overall site design, page design, navigation design, responsive design, icons, photography selection, animations, and provided css, html and js as well as an interactive prototype. She worked off the team use cases, personas and research and iterated on end user feedback.

Mentoring a Team

Nate Ceres
Sales Enablement and Communications
IBM Cloud
Lise's commitment to mentoring our team and ultimately helping us create value for sellers has been tremendous.

Lise came to help our team (Cloud Sales Enablement) improve the experience for sellers in how they access, consume, and utilize sales information. This has been a pressing challenge for the Cloud organization as our portfolio and sales force has expanded, and as sellers have been asked to sell a greater number of products and solutions. Lise generously offered her design and user interface experience to our team to design a draft sales asset and information portal to present sellers with the assets and information they need to effectively sell IBM Cloud solutions. This draft portal has been well received by the Cloud Sales leadership team, and has been used as a reference in conversations with vendors and other teams about requirements and capabilities. In 2017, we hope to deploy portions of the sales asset portal to Cloud sellers and continue incorporate continuing feedback from Lise.

As a mentor, Lise has guided us in thinking about different ways to organize information. Always optimistic about the benefits of design and technology, her perspective has been a great motivator for us as we wade through a sea of content and design challenges and try to distill information for sellers. Lise's quick thinking and ability to illustrate concepts visually has been invaluable as we work through requirements with our stakeholders. She has been able to get us to focus on the important elements and prioritize the user experience through design mockups that give us something to strive toward with our final product. Lise's commitment to mentoring our team and ultimately helping us create value for sellers has been tremendous. I commend her mentoring abilities and her commitment to help others achieve their goals.

Warm regards,

Nate

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Service Engage

Contributions

Lise created the overall site design, page design, navigation design, responsive design, icons, photograhy selection, animations, and provided css, html and js and a fully functional demo site. Lise also worked on identifying the use cases, personas, and work flows and iterated her designs based on end user feedback, business requirements and shifting design guidelines. Lise eventually lead a team of ux and visual designers. Lise continues to mentor one of her designers Brandon Le, who has since left IBM.

The Home Page

Learn, Try, Buy, Extend

James
Director, UrbanCode and DevOps Development
IBM Cloud
Oh man. That is f*cking *beautiful*... probably the best interface I have ever seen from IBM. - James Governor, RedMonk analyst and co-founder (In response to the V2 Launch of IBM Service Engage)

Everyday Hero

Demoing Products

We identified that many users dropped from the Learn, Try, Buy, Extend journey while trying or demoing products. Although we could not ourselve impeove the product we make strides in guiding the user through their experience. Here is a work flow and a live demo of the solutions I proposed.

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Digital Media Distribution

Contributions

Lise created the overall site design, page design, navigation design, responsive design, icons, photography selection, animations, and provided css, html and js and a fully functional demo site. Lise also worked on identifying the use cases, personas, and work flows and iterated her designs based on end user feedback, business requirements and shifting design guidelines.

Use Case 1 - Line of Business Owner

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Use Case 2 - Line of Business Owner, Work Flow

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Media Asset Management Search

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Visual Vocabulary

Contributions

Lise created the overall concept, site design, page design, navigation design, responsive design, icons, photography selection, animations, css, html and js and a fully functional demo site. Lise also created educations pdf documents to share and communicate her concepts, and create power point templates to further unify IBMs visual language.

Common visual language and customized design

After making hundreds of demos for customers and knowing all that was involved in creating a custom branded site with logos, images and colors, I decided to make a tool that would allow non-designer customize interfaces. It was designed to do all the complex designer thinking, creating complementary themes base on a primary color or pulled from a logo. Logos and images were auto scaled to fit, and icons were designed to automatically adopt the new color themes. Users could select a light or a dark background as well.

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Icongraphy

IBM hired an outside designer to design the accelerator iconography. I worked with her to providing guidance on colors and imagery. I work with her on the distribute the icons in formats and sizes others needed. I also designed complementing simple vector icons that played along with her more elaborate illustrations, powerpoint templates and a reference library website.

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Mobile Workload Deployer

Contributions

Lise created the overall site design, page design, navigation design, responsive design, icons, photograhy selection, animations, css, html and js and a fully functional demo site.

Mobile First

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Business Books

Contributions

Lise created the wire frames, flow diagreams, overall site design, page design, navigation design, interactions, coded the swift animation file, css, html and js.

Demo

Play the Demo

Wire Frames

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Better Pharma

Contributions

Lise created the wire frames, flow diagrams, overall site design, page design, navigation design, interactions, iconography, css, html and js and fully interactive demos for each targeted industry including pharmaceutical, telecom, banking, digital media, and more.

High Fidelity - Use Case 3

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Business Space

Contributions

Lise's specific job was to simply provide icons and banners in required sizes and formats for each sales demo. After a week of this she asked the developers if she could see what it looked like. She was shocked. The sales demos looked awful. So Lise asked if the dev team would be willing to share the code and files. She then blew the team away, customizing the overall site with html, css, js, images, colors, fonts and photography that reflected the brand of the companies they were pitching to. She further customized user flows and in depth experiences. She did this for over 36 engagements.

Sales Stats for Business Space

39+
Million
91%
Success

In 2011 Lise contributed to 36 customer Business Space engagements with a total revenue potential of $44,027,000. Of that IBM has won 91% or $39,917,000 in revenue, losing only $530,000, completing $2,100,000 with $1,680,000 still pending.

Sales Quotes

Let me re-iterate: this is the best support a Tech Sales can get. It saves me lots and lots of times and makes my demo's a lot more appealing to customers. - Maurits André, IBM
The Business Space customization definitely added value to the overall Proof-of-Concept. - Geoff Allen, IBM (regarding AT&T)
I think that customizing the Demo was key to winning this business, I think we'll keep on doing this. - Andres Rojas, IBM (regarding Aviatur)
In terms of customizing the UI for individual customers, it is absolutely critical for this customer. It has come to be expected - anything less is a disappointment to them. - John Berry, IBM (regarding Bank of America)
All the Lotus Forms are working and are very professionally done! Thank you for all your help! . - Bobby Pham, IBM
Mercedes loved the Business Space login and theme you created. Blew them away!. - Ashok, IBM

Client presentations include:

Absolute Bank
Acxiom
Africa Bank
AT&T
Aviature
Banco Popular
Bankof America
Blue Cross Blue Shield Tennessee
Canon
Citco
E&J Gallo Winery
Gartner
iPay
JP Morgan
KNP
Liberty Mutual Insurance
Medical Card System
Mercedes Benz
Movistar
New Edge Group
Omron
Open Financial Network
Physicians Mutual
Standard Bank
State Farm
State Street
Tigo
Travel Horizon
UniCredit
US Customs and Border Patrol
US Department of Home Security
US Department of Labor
Vandata Alumnimum
Verizon Business

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Cloud Console

Contributions

Lise worked on the overall use cases, personas, wireframes and preliminary visuals. She worked with her visual designer to further refine the design, fonts, colors and icons.

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Fidelity

Contributions

Lise created the original concepts, wire frames, flow diagrams, then the overall site design, page designs, navigation design, interactions, iconography, css, html and js as well as a fully interactive demos and then the live code. She conducted user reach and user experience testing, with eyeball tracking technology. The team pushed site updates many times a day, responding to feedback, market news and world events.

In 1995, Fidelity was the first mutual fund company to launch a website. The team went from hired to live in less than 3 months. View Fidelity's Timeline of Innovations

"Fidelity becomes the first major retirement services provider to distribute employee education and interactive planning tools to the internet. - Fidelity's Online Evolution, What Every Fidelity Investor Need to Know

Making News

The "@82Dev" team and their "app" is featured in Instututional Investor as one of the top 10 'Kille Apps' of 1996.

Instatutional Investor - April 1997 Cover

Investor Investor - @82Dev featured as a top finiancial killer app.

Zach Leonard
Managing Director, Digital
Evening Standard & Independent Digital News & Media
Lise has developed a real talent for creating fast, compelling, engaging and intuitive user experiences..

I have known Lise Noble since 1993, when we worked together at Fidelity Investments in Boston. I hired Lise into a then pioneering digital marketing and technology team, responsible for the launch and development of www.fidelity.com, the first website for a mutual fund company, and second to launch direct, online trading for individual investors. In the more than twenty three years since, I have closely followed Lise’s career - as a member of large and small design teams and running her own enterprises. Lise has developed a real talent for creating fast, compelling, engaging and intuitive user experiences. Her communication and working skills allow her to interact effectively across development, content, legal, and business teams, collaborating throughout projects and in every day operations.

She also appreciates and demonstrates the value of lean and agile practices – a real asset in challenging economic times, in smaller businesses, but also in terms of how ‘modern businesses’ now transact and develop new products and services.

Lise has always been a keen and passionate ‘geek’, tracking emerging technologies and applying them to her design and product development skills. She practices a highly successful User experience-driven design ethos, driven by research, UX labs/ testing and customer feedback. Lise can operate at the most senior, peer, or junior levels, adapting her style appropriately. She is also an effective and admired mentor to junior designers.

I would hire Lise again if there were an appropriate opportunity.

Zach Leonard
Managing Director, Digital
ESI Media, London UK

Eric Blum
Digital Innovation Strategist
Boston Scientific
Her quick, iterative work was a major factor in the sophisticated, yet simplistic, award-winning user interface of Fidelity.com.

To whom it may concern:

Lise is a very talented UI Designer who specializes in creating visually compelling content and user-centered websites / interactive applications. Her creativity and technical know-how came through in every project she was assigned, or proactively worked on, when I worked with her from 1996 thru 2001 as a Web Publishing Director in the Web Design & Technology Group at Fidelity Investments.

I found Lise to very skillful at ascertaining the needs of our diverse internal clients, quickly determining appropriate UX and visual design requirements and implementing solutions that meet those needs. Her quick, iterative work was a major factor in the sophisticated, yet simplistic, award-winning user interface of Fidelity.com.

Because of her high degree of creative expertise and professional demeanor, she is a rare talent that can communicate effectively with creative, technical and business partners alike.

Lise was also extremely enthusiastic about her work which I found to be infectious. I miss working with her and recommend her for any creative user interface challenges you might have. She would certainly be a tremendous asset in any company.

Lise's rare blend of design talent and development acumen lead to award winning digital experiences for Fidelity Investments customers. Even back then in the 20th Century her leadership and passion for the electronic channel were clearly evident and demonstrated daily. I would like to nominate Lise for IBM's Distinguished Designer designation. This prestigious title would be a deserving recognition of her outstanding contributions to customer-centric applications.

Eric Blum

Bold Media

Contributions

Lise launched BoldMedia, a web and application design consultancy studio, in 1998. She employed 3 designers and was hired by both fortune 500s and small start-ups, including Fidelity Investments, Fidelity International, Goldman Sachs, Intuit, Thomson Reuters, ZiffDavid, Northern Light, and more. Boldmedia was renowned for their ability to design branded, intuitive, and visually engaging experiences. Her studio was fast and efficient, with a deep knowledge of the web's limitations, hurdles, and cross browser dependencies. She and her team worked with marketing, sales, business, back end engineers, and end users to identify and implement designs. For many clients, they designed both the front and the back end systems. Clients loved the fact that her consultancy handed over code, not just designs.

Raymond Forbes
Raymond Forbes, Photograper and Locations Scout
Boldmedia Client
Lise is a woman of many talents and she has tireless work ethic that always makes sure things are right and on time..

To whom it may concern:

Lise Noble has been my Senior Web Designer for my photography and film production services company over 12 years.

Lise’s initial web site design and platform elevated my business to a new level and my clients immediately raved about overall look, design and Client collaborative area. I have worked very closely with Lise over the years to keep my web site current, fast and intuitive. Lise has a very keen design eye and outstanding technical know how to help me keep my web site current and fresh. My clients constantly rave about the web site and they also feel very confident in sending their advertising clients to my site for project management. My web site and services make them look good to their client and happy clients are repeat clients. I hear the words “who did your web site” many times a year and it always makes me smile.

Lise and I did a major revamp of the site a couple years back to allow me to use site quickly and easily on mobile devices and this was a real game changer. She listened to my needs and feedback on how to make things easy to use for both me and my clients. As a photographer I am constantly on the road and really needed be able access site and post images and locations quickly with same gorgeous aesthetic and flawless work flow as the initial site. Job done. I love being out in remote location and pulling up my web site and walking clients through a project.

I am currently organizing ideas and thoughts for the next version of the web site and there is nobody else I would have on the project. Lise is a woman of many talents and she has tireless work ethic that always makes sure things are right and on time.

Warmest Regards,

Raymond Forbes

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lafunk

Contributions

After market and competitive research, cost easements, technology assessments Lise compiled a team of designers and developers to build Lafunk.com. She designed the enter brand, site, product line, packaging, and the marketing plan. The team used teen user groups to help design the products and the user experience from end to end. The site featured cutting edge functionality and social interactions. She photographed the entire product line, rendered all the site graphics, icons, created movies, provide all html, css and js. She also created the back end database and a live inventory shopping cart. Lise later brought on the former VP of Marketing for Revlon in North America as a partner in her venture.

Ahead of it's time

Lafunk.com was an online boutique that sold their own brand of cosmetics, accessories, and clothing. Lise was the product designer, manager, web designer, marketer, customer servicer, as well as majority owner and CEO. Lafunk.com had a warehouse located in the middle of America, and all products were shipped in out branded Lafunk.com boxes, with stickers and wrapping, using the users choice of UPS, FedEx or US Priority Mail. They had a real-time inventory, visual shopping carts, customer reviews, recommendations, chat rooms, postcards, and forums on movies, dating, and of course fashion.

Lafunk in the News

InStyle Magazine, November 2001

Lafunk.com was featured as a great beauty website by InStyle magazine. They featured their cosmetics and accessories, and spoke of their online forums, "on everything from movies, to dating to fashion."

Money Magazine, December 2001

Money Magazine featured Lafunk.com in their holiday edition of 2001, saying it was the best holiday online store for teens.

NPR - All things Considered

Lafunk.com was featured twice on, "All Things Considered," as they explored the concept of online shopping following our highs and lows of the internet boom.

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ToothPods

Contributions

The product concept was a combined effort between Lise and her husband. The came up with idea after seeing their small children, older parents and even themselves struggle with the messy tooth paste dispensers. Lise then mocked up concepts, rendered a 3d model, created animations, photo realistic images and a web site. Lise found and hired a local technology IP patent lawyer and together they proceeded to fight in litigation to obtain their patent for 7 years.

ToothPods

First there was Tooth Powder, then there was Tooth Paste, now there are ToothPods!
Play with a 3D Rendering

Customize

Toothpods were created with the concept that people could customize their own ToothPod design. They could choose the color of the dispenser elements, the brush, and the flavor/color of the Pods themselves. The idea was that they could also add a figure such as a dinosaur, racing car, or princess for kids - making the way for cross merchandising.

Click to play with colors.
more...
Reebok

Contributions

The concept was a marking ad idea Lise had and copyrighted years ealier. Her original incantation was in print form only. When her friend mentioned needing help getting Reebok's attention she thought she could help. She created the swift animation, graphics, html, css and js for the presentation.

The Back Story

In 2009, a friend of mine was trying to get an interview with Reebok, and knew that he needed to grab their attention. I had a creative idea, and pulled together a multimedia attention getter. He sent Reebok a link to my multimedia presentation. The response was great, although the outcome was not what we expected. I got a job offer, not him. I passed on the job, but still love this piece that I created.

Oh Nadia. You have no idea how interesting this is... Very clever! If she ever wants a job as a creative director at any agency, DDB, might want to take a look at her! :) - Marne, Reebok

Come on, click, it's fun!
more...
Photography

Contributions

This site is a little dated. But it was cutting-edge at its time. Lise was the photographer of all the images. She owned her own photography studio and was hired for weddings and portraits. She not only took and processed all the images, she also made handmade Chinese silk albums for each client. The entire website was design and programed by Lise in swift, html, css and js.

Trained by the Best

Lise has a passion for photography, and has been a wedding, studio, and portrait photographer. She trained with renown photographer Joe Bussink and helped encouraged him to dip his toes into digital photography. She still dabbles in photography, occasionally photographing friends, weddings, and portraits.

Explore Her Photos

Go on and take a quick look
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Architecture
more...

Contributions

This rendering is only an example of the type of projects Lise worked on while employed by PW Arkitekter. She no longer has copies of the specific work she contributed to.

Paving her own Path

Dissatisfied with the limited "Liberal Arts" major, Lise created her own major, "The Built Environment," which included courses from Studio Arts, Art History, and Engineering, as well as graduate courses and credits from Columbia University’s Graduate School of Architecture and City Planning.

Presentation Experience

At Columbia University, Lise was enrolled in a graduate school program as an undergraduate. Each semester she was asked to present her final project in front of a panel of well known architects, including renown architect, I.M. Pei. She gained invaluable presentation and listening skills, as well as the ability to field tough questions and support design concepts.

Simple to Extraordinary

While employed as an architect at a small firm, PW Arkitekter, located 400 miles north of the Arctic Circle, Lise gained experience by drafting grass roof cottages as well as contributing to airport designs and an underground water park. She gained valuable experience interacting with clients, engineers, and more.

Client and IBM Impact & Eminence

  • Overview
  • Influence
  • Capital
  • Contributions
  • Out reach
  • Recruiting
  • Mentoring
  • Awards

Overview

Summary

Lise joined IBM in 2010, when things slowed to a grinding holt for BoldMedia, as corporations and small businesses were tightening their belts. She was interviewed by Janine Sneed and Moe Abdula, and hired as a graphics designer to helped with Business Space customer presentations.

Scope of Assignments

After fulling simple requests for logos and banner images for the first week Lise asked to see what the images were being used for. Someone on her team sent her a screen shot and she was shocked at the final result. The images themselves were distorted as they had been improperly scaled but the bigger concern was the overall look and feel. She told the team they should not go in front of clients with the demos rendered this way.

She asked them to send her the code, the html, css and js. The code was a mess. To chance the overall look and feel she needed to touch 35 different files. But she did just that for every client presentation going forward in addition to customizing graphics, logins and forms.

In 2011 Lise contributed to 36 customer Business Space engagements with a total revenue potential of $44,027,000. Of that IBM has won 91% or $39,917,000 in revenue, losing only $530,000, completing $2,100,000 with $1,680,000 still pending.

She moved on to work in AIM, designing "Accelerators," for specific industries such as insurance, airlines, media and pharmaceuticals. She impressed teams with her ability to take complex concepts and work flows and identify clean, easy to use solutions. She outlined user flows, use cases, provided wired frames, then fully functioning prototypes which they used to demo to customers and gather feedback. Designs iterated upon feedback. Her work on the Digital Media Distribution accelerator grab the attention of vendors such as Time Warner, Fox, CNN, Disney, and more. While showcasing the concept at a media conference, IBM had a line 30 people deep waiting for a demonstration.

Lise moved onto work on IWD with the "Application Delivery Pattern," which addressed the needs of customers using a set of patterns for the same workload and PureApp. She continued to impress with her ability to create powerful, easy to use experiences for complex concepts. She pushed the team to identify the need for responsive designs, that would accommodate the growing number of end users utilizing phones and tablets.

In 2014 Lise joined a small team to create IBM Service Engage. IBM Service Engage introduced the "Learn, Try, Buy and Extend" concept now adopted by the Marketplace. Version two of Service Engage, which was complete designed by Lise and her team gained attention the of customers and analyst for it's overall look, feel and ease of use. "Oh man. That is... *beautiful*... probably the best interface I have ever seen from IBM.” - James Governor, RedMonk

Lise moved on to create the IBM Garage Methos site to help users learn the methods and best practices of DevOps. The Garage Method site has been widely recognized by the industry, clients, analysts and CEO Ginni Rometty. Lise won an internal award for the work on the Garage Method and external award is soon to be announced.

In the past year Lise has continued to evolve the Garage Method, designed several DevOps applications including Toolchains, Continuos Delivery and Insights and mentored the IBM Sales Portal team.

She continues to push innovation and ux drive design. Her passion and knowledge of the medium she works in is unparalleled and the outcome delights and excites both her team, analyst, IBM executives and most importantly our end users.

Professional Contributions to IBM

From the very beginning, when Lise was hired just as a consultant, she was reaching across teams to find a "better way." With Business Space she identified a process by which teams could customize the look and feel of product demos, flows and the imbedded forms to improve the overall user experience. She reached out to Lotus Forms to discuss ways to improve their overall product and the end user experience.

While working on "Accelerators" Lise worked to define a visual design language before IBM design and the Carbon framework existed to try and create a brand and consistency across IBM teams and projects.

Lise consulted with the design team in Austin about the need for coded design toolkit in 2015, outlining the way it would expedite development time and reduce inconsistencies.

Identifying the fact that IBM's stock images appeared out dated and out of touch Lise jumped though the many hoops required to get Stocksy added as an IBM approved vendor. The images have enhanced the various project she has worked on including IBM Service Engage, The Garage Method and have been adopted by Marketplace.

Lise have pushed for a "mobile first" approach and the requirement of "responsive designs" for as long as she has been at IBM. She has strictly required all designs are responsive and included in the backbone of the code, opposed to the typical IBM approach of addressing the issue later. The IBM approach requires 100% re-coding of an application and is often never accomplished as teams move onto other requirements and projects. She has always provided her teams with the design and code to achieve the ideal responsive behavior, which can be complex thus reducing development time. She has also reached out to other teams, shared her ideas and concepts to help make responsive behavior a priority. More specifically she has reached out to the Carbon Design team to address issues with the current navigation system.

In general, Lise has provided her teams with all the required visual assets as well as css and html assets. She has contributed tens of thousands icons, images and lines of code and 100s of live demos which have allowed us to interact with clients and gain valuable feedback

Lise has been pushing and advocating for designers to be imbedded with development teams for years. True innovation, in Lise's perspective requires it. She has promoted the idea of designers becoming at least comfortable if not fully versed in html, css and js. In her mind an artist should be passionately familiar with the medium in which they create art. She has encouraged her designers such as David Purvis, to educate themselves. But if a designer does not have the mindset or desire to learn code, they should at least be closely coupled with a front end developer as they were in Service Engage.

In addition to Lise's contributions to the applications she has designed she has also worked on countless customer presentations, demos, conference videos and marketing materials. Her iconic "Garage Method" wheel was featured throughout the InterConnect Conference of 2016 on posters, handbooks, stickers, badges, and printed other IBM swag.

Reaching Out to IBM’s Design community

Lise has been imbedded with technical teams so much of her interactions with technical leaders have been direct rather than outreach. Lise and her design teams lead by example, earning the respect of those she worked with and for and promoting her belief in imbedded designers.

Lise and her desingers have works side by side with developers which offers an incredible growth opportunity for all involved. For example, Lise worked with the developers of the Garage Method to push the envelope. She challenged the developers both in the creation of the navigation wheel but also in the development of the animate svg tour. Lise wanted to create a mobile friendly experience to introduce the DevOps lifecycle and navigation. Video on mobile is clunky and frustrating. Svg animation are light and vector based, this render up and down with crispness. The project was VERY complicated but everyone gained incredible knowledge and insight and we created a better user experience.

In the development of the Garage Method, Lise worked across different orgs to build and create the Garage Method from concept to completion in 8 weeks, working with business, marketing’s, content providers and development. This project has clearly been successful, as it has been recognized and awarded both internally and externally. In Lise's mind this project was most successful because the team was upbeat, positive and excited in addition to incredible efficient. We need more projects to develop in this manner.

The Garage Method has also been a tool for IBMers to become familiar with devOps best practices and a vehicle for people to share their knowledge and gosspil and has therefore been an incredible contribution to promoting "Design Thinking" in relation to the devOps lifecycle.

Additionally, Lise has also been mentoring a team of young designers in a different organization, the "IBM Sales Portal." People from other organizations reach out for collateral, asking for hiring advice or hoping to find a way to integrate their concepts with projects she is working on.

Recruiting

Lise single handedly search out, found, recruited and hired David Purvis and Sarah Mills in 2015.

David (Robert) Purvis

UX Design Lead, IBM DevOps

Lise used her LinkedIn connections to find and connect with David. She reached out to David first via email and then over countless phone calls before he agreed to meet with and be interviewed by the team. It took a lot of convincing and patience to get David on board as Citrix we reluctant to let him go, but Lise knew this was the person she wanted. David has been an incredible IBM UX design hire and continues to work under Lise in DevOps. He is a very accomplished designer, passionate about Design Thinking, UX Driven Design and Lean UX. He is a very important element in the DevOps UX Design team and a great asset to IBM. We need more like him and Lise is working to promote David within DevOps.

Sarah Mills

Design Lead, Blockchain Identity

Similarly Lise found and recruited Sarah Mills via LinkedIn. Sarah was hired as a visual designer for Cloud and DevOps in 2015. She like David came to IBM with over 10+ years experience in design and UX. She continues to thrive in IBM and is now a Design Lead, for Blockchain Identity. She brings a keen visual eye and a passion for UX to all her projects. Sarah runs a lot of facilitation/client workshops and has fully embraced the IBM Design Thinking methodolgies.

Sales Stats for Business Space

39+
Million
91%
Success

In 2011 Lise contributed to 36 customer Business Space engagements with a total revenue potential of $44,027,000. Of that IBM has won 91% or $39,917,000 in revenue, losing only $530,000, completing $2,100,000 with $1,680,000 still pending.

Sales Quotes

Let me re-iterate: this is the best support a Tech Sales can get. It saves me lots and lots of times and makes my demo's a lot more appealing to customers. - Maurits André, IBM
The Business Space customization definitely added value to the overall Proof-of-Concept. - Geoff Allen, IBM (regarding AT&T)
I think that customizing the Demo was key to winning this business, I think we'll keep on doing this. - Andres Rojas, IBM (regarding Aviatur)
In terms of customizing the UI for individual customers, it is absolutely critical for this customer. It has come to be expected - anything less is a disappointment to them. - John Berry, IBM (regarding Bank of America)
All the Lotus Forms are working and are very professionally done! Thank you for all your help! . - Bobby Pham, IBM
Mercedes loved the Business Space login and theme you created. Blew them away!. - Ashok, IBM

Client presentations include:

Absolute Bank
Acxiom
Africa Bank
AT&T
Aviature
Banco Popular
Bankof America
Blue Cross Blue Shield Tennessee
Canon
Citco
E&J Gallo Winery
Gartner
iPay
JP Morgan
KNP
Liberty Mutual Insurance
Medical Card System
Mercedes Benz
Movistar
New Edge Group
Omron
Open Financial Network
Physicians Mutual
Standard Bank
State Farm
State Street
Tigo
Travel Horizon
UniCredit
US Customs and Border Patrol
US Department of Home Security
US Department of Labor
Vandata Alumnimum
Verizon Business
Brandon Le
Senior User Experience Designer
Rackspace
I’m most grateful for her leadership and mentoring style that gave me creative freedom and flexibility.

In my 2.5 years at IBM, I had the pleasure of spending about 12 months learning and growing under the expertise of Lise. Upon my transition into her team, I was immediately provided opportunities to exercise my talents and build my skills. I’m most grateful for her leadership and mentoring style that gave me creative freedom and flexibility, while continuously offering support and criticism for how I could improve not only our team, but myself as a designer. Lise knew when to step back and let me figure things out for myself; she also knew when I needed help, even when I didn’t ask for it. Her feedback and guidance always balanced concrete suggestions with thought-provoking concepts. As this was a partially remote team who mostly interacted via video conference calls and chat, I was surprised with her ability to maintain such a positive team dynamic. I can honestly and confidently say that the best part of my career at IBM was when I was a part of Lise’s team. She helped and encouraged me in so many ways, professionally and personally, and I will always be grateful for her contribution to the development of my career and my character. It is my personal and professional opinion that Lise Noble has earned the title of Distinguished Designer.

Thanks,

Brandon Le

more...
Nate Ceres
Sales Enablement and Communications
IBM Cloud
Lise's commitment to mentoring our team and ultimately helping us create value for sellers has been tremendous.

Lise came to help our team (Cloud Sales Enablement) improve the experience for sellers in how they access, consume, and utilize sales information. This has been a pressing challenge for the Cloud organization as our portfolio and sales force has expanded, and as sellers have been asked to sell a greater number of products and solutions. Lise generously offered her design and user interface experience to our team to design a draft sales asset and information portal to present sellers with the assets and information they need to effectively sell IBM Cloud solutions. This draft portal has been well received by the Cloud Sales leadership team, and has been used as a reference in conversations with vendors and other teams about requirements and capabilities. In 2017, we hope to deploy portions of the sales asset portal to Cloud sellers and continue incorporate continuing feedback from Lise.

As a mentor, Lise has guided us in thinking about different ways to organize information. Always optimistic about the benefits of design and technology, her perspective has been a great motivator for us as we wade through a sea of content and design challenges and try to distill information for sellers. Lise's quick thinking and ability to illustrate concepts visually has been invaluable as we work through requirements with our stakeholders. She has been able to get us to focus on the important elements and prioritize the user experience through design mockups that give us something to strive toward with our final product. Lise's commitment to mentoring our team and ultimately helping us create value for sellers has been tremendous. I commend her mentoring abilities and her commitment to help others achieve their goals.

Warm regards,

Nate

more...
Everyday Hero Award - IBM
In June of 2011, Lise was awarded the "Everyday Hero" award for her contribution to 36 customer engagements with a total revenue potential of $44,027,000. Of that IBM has won 91% or $39,917,000 in revenue, losing only $530,000, completing $2,100,000 with $1,680,000 still pending end of year.
more...
Outstanding Technical Achievement
In September of 2016 Lise was recognized for her outstanding work with the Garage Method that went from concept to line in 8 weeks. The site was a huge success and a focal point for InterConnect 2016.
more...
Pulse Keynote Speaker, 2014
Lise was on main stage at the MGM presenting IBM Service Engage with Chris O'Connor at InterConnect 2016, speaking of the important of UX driven design.
View PDF in Browser | Download PDF
Chuck Murray
Director, UrbanCode and DevOps Development
IBM Cloud
Service Engage launch at Pulse 2014, Lise participated in the conference kickoff presentations and gained credibility with the client attendees and many of the IBMer leaders attending the conference.
more...
Workshops at InterConnect 2016
Join clients and IBM experts in this interactive DevOps Workshops series at IBM InterConnect 2016February 21-25, Las Vegas. Seating is limited.
more...
Customer Design Thinking Workshops
Join clients and IBM experts in this interactive DevOps Workshops series at IBM InterConnect 2016February 21-25, Las Vegas. Seating is limited.
more...
Don’t just design it. Code it! - Blog

The designer’s repertoire contains many tools, and often the most important is the ability to code the design so that the development team can fully appreciate the intent of the interaction model, not just the look and feel. Read more...

more...
Field Guide

DISRUPT THE DISRUPTERS - The IBM® Bluemix® Garage Method is IBM’s approach to enable business, development and operations to continuously design, deliver, and validate new function. Read more...

more...

External Impact & Eminence

  • Summary
  • Awards
  • Visibility
  • Activities
  • Assets
  • Innovations

Lise’s experience as a UX designer began with the launching Fidelity's first website and online trading tools. Lise and her team were pioneers in user experience driven design, conducting usability studies, tracking user interactions and eyeball movements to identify pain points, and zero-in on efficient user flows and interactions.

After launching Fidelity.com, she started a UX design consultancy, Bold Media. There she continued to work for Fidelity, launching Fidelity UK and Germany. Bold Media was also employed by Intuit, Goldman Sachs, Ziff Davis, Thompson Reuters, and more. She was renown for engaging end users in the creation of simple, clean user experiences for complex applications.

In addition to enterprise clients and fortune 500s, she also designed sites and applications for artists, educators and boutique e-commerce start-ups.This kept her relevant in bleeding edge design trends and technologies while also diversifying her portfolio.

Lise attributes her success and the satisfaction of her clients and employers to her design sense and intimate knowledge of the medium in which she works. She has always considered herself as much of an engineer as a designer, and codes designs in html, css, and java script. She has intimate knowledge of accessibility and globalization requirements, as well as a deep understanding for backend development, system architecture, and databases design.

She gained in-depth knowledge of backend systems and learned the importance of cross browser compatibility, along with accessibility and globalization. She did this while designing and developing her own e-commerce site, which featured her own line of products with a live inventory shopping cart, customer reviews, product recommendations, chat rooms and more, all prior to Amazon. Her warehouse was centrally located in middle America, and all products were shipped in her own branded boxes and packaging. She had created a complete end to end branded user experience.

When designing a compelling UX, Lise borrows from her experience in architecture, 3d animation, product design, print design, and photography. As an architect, she gained invaluable experience presenting to renown architects, including I. M. Pei. As a photographer, she was trained by the talented Joe Buisink, and challenged him to embrace the powers of digital photography, as he was still capturing and developing on film. As a self-educated 3D animator, she was recruited to work on the movie Titanic. FInally, as an entrepreneur, her e-commerce startup was featured in Money magazine, InStyle, and twice on, "All Things Considered."

Lise has a passion for all things design, and an ability to gather user input, collaborate across teams, and think outside the box to create experiences that delight.

Fidelity Service Excellence Award
more...
Top 10 Financial 'Killer App'
Graphically “@82Dev” looks something like Generation X meets Brooks Brothers… - Instatutional Investor
In 1996 a small team create a financial e-zine call @82Dev. The site was ahead of it's time, with a live ticker, live news feeds, new content daily, interviews and live seminars. The site gained the attention of many in the industry including Insitutional Investor, who recognized the site as on of the top 10 financial websites of 1997 in it's article, The Search for the 'Killer app'.

Instatutional Investor - April 1997 Cover

Investor Investor - @82Dev featured as a top finiancial killer app.
more...
Great Website InStyle
InStyle featured lafunk.com, our line of accessories and cosmetics as well as our forums, "on everything from movies, to dating to fashion." The site also featured real time inventory, visual shopping carts, customer reviews, recommendations based on items in your cart and past purchases, chat rooms, postcards and forums.

InStyle - November 2001 Cover

InStyle - lafunk.com, Featured Beauty Website
more...
Best Holiday Shopping Websites
In 2001 Money Magazine Featured lafunk.com as one to the 'Top Holiday Shopping Wesites' for teens.
more...
Most Innovative DevOps Solution
The Garage Method has been voted the Most Innovative DevOps Solution of the Year by DevOps.com, a leading industry site for DevOps.
more...

Groups Memebership

  • Interaction Design Association
  • UIDG - User Interface Designers Group
  • UXDIA - UX Design . Information Architecture
  • Leading UX & UI professional Network
  • Formerly Fido

Connections

Endorsements

School Presentations

In an effort to encourage young minds, Lise has volunteered in the Chapel Hill school system to promote design and engineering by having presentations and hands-on sessions. She presented and provided the kids with hands-on experiences with adobe products and animation applications, including Google SketchUp, Sketchy Physics, and 3dMax. She did this to excite young minds and make kids aware of the incredible opportunities that are in design and engineering.

Lise thank you so much for your presentation at school today. Megan came home so excited! She has been thinking of a career in architecture or engineering and couldn't stop talking about how cool and fun the applications you let them interact with were. Do you mind passing along more information?
- Laura Dorethy, Glenwood parent.
Pulse Keynote Speaker, 2014
Lise was on main stage at the MGM presenting IBM Service Engage with Chris O'Connor at InterConnect 2016, speaking of the important of UX driven design.
View PDF in Browser | Download PDF
Chuck Murray
Director, UrbanCode and DevOps Development
IBM Cloud
Service Engage launch at Pulse 2014, Lise participated in the conference kickoff presentations and gained credibility with the client attendees and many of the IBMer leaders attending the conference.
more...
Don’t just design it. Code it! - Blog

The designer’s repertoire contains many tools, and often the most important is the ability to code the design so that the development team can fully appreciate the intent of the interaction model, not just the look and feel. Read more...

more...
Field Guide

DISRUPT THE DISRUPTERS - The IBM® Bluemix® Garage Method is IBM’s approach to enable business, development and operations to continuously design, deliver, and validate new function. Read more...

more...
US Patent No. 8881332 - Granted
Granted after 7+ years of litigation.
Toothbrush system utilizing oral care capsule.

Toothbrush system utilizing oral care capsule

Abstract

A toothbrush includes a brush head having a capsule receiving zone sized to receive an dentrifice capsule, and a plurality of angled bristles adapted to retain the capsule in such zone. Loading of such toothbrush with a capsule may be performed with a dispenser including a toothbrush manipulation element adapted to move a retention structure associated with the brush head, and dispensation element adapted to deliver the capsule into the receiving zone. Such dispenser may include a desiccant material disposed to receive moisture from a capsule storage container. A dispenser may further include a plurality of toothbrush insertion apertures each adapted to receive a portion of a different toothbrush, so as to enable multiple users each having different toothbrushes to use the same dispenser without requiring contact between multiple brushes and single capsule interface surface of the dispenser.

This IP was declared to IBM during the IBM on-boarding process.

Learn More | Download PDF | 3D Rendering

more...
US Patent No. 14/535,442 - Continuation
Continuation - Specific to despensing. In active litigation
more...

Toothbrush system utilizing oral care capsule

Summary of the Invention

The present invention relates to toothbrushes and oral care (dentrifice) capsules, and methods of dispensing and using same, that are suitable for use by small children, and that overcome various limitations associated with such capsules.

This IP was declared to IBM during the IBM on-boarding process.

Learn More | 3D Rendering

Voilet, the Purple Flamingo
Copyrighted Children's Book
more...

Written for my Children

The book was written for my children when they were toddlers. This story is about a young flamingo chastised for being different until one day someone helps the other flamingos see that we should celebrate our differences.

My daughter, a sophomore in high school and a budding artist, Skyler Noble is working on illustrating the book.

Top 10 Financial 'Killer App'
Graphically “@82Dev” looks something like Generation X meets Brooks Brothers… - Instatutional Investor
In 1996 a small team create a financial e-zine call @82Dev. The site was ahead of it's time, with a live ticker, live news feeds, new content daily, interviews and live seminars. The site gained the attention of many in the industry including Insitutional Investor, who recognized the site as on of the top 10 financial websites of 1997 in it's article, The Search for the 'Killer app'.

Instatutional Investor - April 1997 Cover

Investor Investor - @82Dev featured as a top finiancial killer app.
more...
Great Website InStyle
InStyle featured lafunk.com, our line of accessories and cosmetics as well as our forums, "on everything from movies, to dating to fashion." The site also featured real time inventory, visual shopping carts, customer reviews, recommendations based on items in your cart and past purchases, chat rooms, postcards and forums.

InStyle - November 2001 Cover

InStyle - lafunk.com, Featured Beauty Website
more...
Best Holiday Shopping Websites
In 2001 Money Magazine Featured lafunk.com as one to the 'Top Holiday Shopping Wesites' for teens.
more...
NPR - All things Considered

Lafunk.com was featured twice on, "All Things Considered," as they explored the concept of online shopping following our highs and lows of the internet boom.

more...
Most Innovative DevOps Solution
The Garage Method has been voted the Most Innovative DevOps Solution of the Year by DevOps.com, a leading industry site for DevOps.
more...
lafunk

Ahead of it's time

Lafunk.com was an online boutique that sold thei r own brand of cosmetics, accessories, and clothing. Lise was the product designer, manager, web designer, marketer, customer servicer, as well as majority owner and CEO. Lafunk.com had a warehouse located in the middle of America, and all products were shipped in out branded Lafunk.com boxes, with stickers and wrapping, using the users choice of UPS, FedEx or US Priority Mail. They had a real-time inventory, visual shopping carts, customer reviews, recommendations, chat rooms, postcards, and forums on movies, dating, and of course fashion.

Lafunk in the News

InStyle Magazine, November 2001

Lafunk.com was featured as a great beauty website by InStyle magazine. They featured their cosmetics and accessories, and spoke of their online forums, "on everything from movies, to dating to fashion."

Money Magazine, December 2001

Money Magazine featured Lafunk.com in their holiday edition of 2001, saying it was the best holiday online store for teens.

NPR - All things Considered

Lafunk.com was featured twice on, "All Things Considered," as they explored the concept of online shopping following our highs and lows of the internet boom.

more...
US Patent No. 8881332 - Granted
Granted after 7+ years of litigation.
Toothbrush system utilizing oral care capsule.

Toothbrush system utilizing oral care capsule

Abstract

A toothbrush includes a brush head having a capsule receiving zone sized to receive an dentrifice capsule, and a plurality of angled bristles adapted to retain the capsule in such zone. Loading of such toothbrush with a capsule may be performed with a dispenser including a toothbrush manipulation element adapted to move a retention structure associated with the brush head, and dispensation element adapted to deliver the capsule into the receiving zone. Such dispenser may include a desiccant material disposed to receive moisture from a capsule storage container. A dispenser may further include a plurality of toothbrush insertion apertures each adapted to receive a portion of a different toothbrush, so as to enable multiple users each having different toothbrushes to use the same dispenser without requiring contact between multiple brushes and single capsule interface surface of the dispenser.

This IP was declared to IBM during the IBM on-boarding process.

Learn More | Download PDF | 3D Rendering

more...
US Patent No. 14/535,442 - Continuation
Continuation - Specific to despensing. In active litigation
more...

Toothbrush system utilizing oral care capsule

Summary of the Invention

The present invention relates to toothbrushes and oral care (dentrifice) capsules, and methods of dispensing and using same, that are suitable for use by small children, and that overcome various limitations associated with such capsules.

This IP was declared to IBM during the IBM on-boarding process.

Learn More | 3D Rendering

Voilet, the Purple Flamingo
Copyrighted Children's Book
more...

Written for my Children

The book was written for my children when they were toddlers. This story is about a young flamingo chastised for being different until one day someone helps the other flamingos see that we should celebrate our differences.

My daughter, a sophomore in high school and a budding artist, Skyler Noble is working on illustrating the book.

References

Internal References

David Lindquist
IBM Fellow, VP, Cloud DevOps and Analytics
IBM Cloud
Rarely have I worked with someone like Lise, with such creatively and the ability to effectively lead design with development teams, offering management, design colleagues and users.

It’s my pleasure to support the nomination of Lise Noble to Design Principle. I’ve known Lise for about five years, initially working together in the IBM Cloud & Smarter Infrastructure (C&SI) unit and later in the IBM Cloud unit. Lise has always been at the forefront of our strategic initiatives. In C&SI she led the design for Services Engage, which fundamentally changed the way users experienced our management systems, this was clearly a breakthrough in the Industry. And in Cloud, Lise led the design of the Bluemix Garage Method and the design of our Bluemix Continuous Delivery services. The Bluemix Garage Method just received a ‘best in innovation award’ from devops.com and we continue to receive very positive feedback on the design of the continuous delivery solution.

In my view, Lise is an exceptional design leader. Her ability to take design concepts to code is incredible, and always with a passion for users. Rarely have I worked with someone like Lise, with such creatively and the ability to effectively lead design with development teams, offering management, design colleagues and users.

It’s pleasure to work with Lise, I’m confident you’ll have a similar perspective as you get to know her.

Dave Lindquist
IBM Fellow, VP, Cloud DevOps and Analytics

more...
Rob High
IBM Fellow, VP, CTO Watson
IBM Watson
Her experience, and subsequent examples of having consistently delivered real innovation -- not just ideas, but the realization of those ideas that are directly valuable to client needs -- distinguishes her skills and leadership as a Designer

It is with great enthusiasm that I support Lise's nomination to Distinguished Designer. I've known Lise since when she was a part of our Business Process Optimization team. Her work there was instrumental in helping us create a showcase for an appliance-like system that leveraged the breadth of our IBM software portfolio to instantly enable the production of automated bustiness processes. We discontinued work on this project before it could be brought to market, but that work firmly established for me Lise's ability to understand the scope of a problem, reason about the tradeoffs on different design approaches, invision a truly compelling experience, and to help us realize that in a way that rapidly conveyed those advantages to our clients -- all before the formal adoption of design-centered thinking within the mainstream of IBM product development. Her experience, and subsequent examples of having consistently delivered real innovation -- not just ideas, but the realization of those ideas that are directly valuable to client needs -- distinguishes her skills and leadership as a Designer.

Rob High

more...
Janine Sneed
VP IBM Cloud, GTM and Seller Advocacy
She possesses key skills that every designer in IBM should have.

n 2009, I brought Lise into IBM. She had the skills, characteristics, and persistence in every aspect of her design work when she joined our BPM team. She support pre-sales with BPM Demos which drove $30M in revenue. Over the years, I’ve seen her grow not just in skills but in working across multi-disciplinary teams and projects. Specifically, she was the design lead on the IBM Service Engage project which launched our SaaS business in Tivoli / C&SI. Recently, she mentored my team on a community project giving coaching and mentorship. She possesses key skills that every designer in IBM should have: design principals at the core, collaboration, drive for a better experience, and advocate for new and upcoming designers.

Janine Sneed

more...
Chuck Murray
Director, UrbanCode and DevOps Development
IBM Cloud
Lise is a highly skilled designer possessing a unique combination of user experience, functional design, coding and visual design skills along with top notch leadership skills.

It is my pleasure to recommend the appointment of Lise Noble to Design Principal. Lise and I have worked together for the past 4 years in the Cloud and Smarter Infrastructure Division and the Cloud Unit. Lise is a highly skilled designer possessing a unique combination of user experience, functional design, coding and visual design skills along with top notch leadership skills. During our time together, Lise led two very strategic projects from inception to launch to continuous improvements both of which have had significant impact on IBM's business. The Service Engage portal which was the marketplace hub for all of the Cloud and Smarter Infrastructure aaS offerings was adopted by the IBM Cloud Marketplace team and the IBM Bluemix Garage Method site is a key digital representation of IBM's point of view on agile, devops and overall enterprise transformation which is leveraged by IBM sales, services and partners and received high acclaim from the press and analysts.

Lise possesses the key skills IBM needs in order to dramatically improve its digital presence and to drive deeper design thinking into the IBM development teams. I am very excited to recommend Lise for this appointment.

Thanks,

Chuck

more...
Dave Thomson
Director and Distinguished Engineer
Bluemix DevOps Services
I have personally worked with Lise on several design efforts and she is the most effective designer I have encountered in my career.

I strongly support the promotion of Lise Noble to Design Principal. I have worked with many designers in IBM both before and after the formation of the IBM Design Organization and Lise is unquestionably the best of the best.

Lise led the design of several major initiatives that are strategic to the Cloud DevOps organization. First she designed the Bluemix Garage Method site which has received significant industry attention and established IBM as a thought leader for DevOps. As part of the design Lise included an innovative navigation wheel based on the 7 Garage Method practice categories while also incorporating direct navigation to key areas such as Tooling, DevOps Transformation, Architecture, and Learning Labs. The site design is innovative, attractive, clean, and effective. Ovum called Bluemix Garage Method site a standout framework for getting up to speed with DevOps, and although not yet announced at the time of this reference letter we have been informed to expect Bluemix Garage Method site to be named "Best DevOps Solution of 2016" by DevOps.com.

Lise was also the lead designer for Bluemix DevOps Toolchain, a pluggable, extensible architecture for integrating tools from both IBM and outside IBM. Open Toolchain allows IBM to define proven and recommended toolchains for customers that include a combination of IBM and non-IBM tools in alignment with Bluemix Garage method best practices, enabling customers to instantiate the toolchains rapidly with interconnections between the tools automatically configured. Lise developed an innovative design for representing a toolchain as tool "cards" automatically organized into the 7 Garage Method categories. This approach makes the notion of a toolchain a first class concept, is unique in the industry, and is a major competitive differentiator. There is tremendous interest in the Open Toolchain technology from customers and analysts alike, and it has been key to a number of successful Bluemix deals. Open Toolchain is now the foundation of the Cloud DevOps tooling strategy.

Lise also led the design of DevOps Insights which provides analytics around evolution of code, team dynamics, and deployment risk. This is currently in development to be featured at InterConnect 2017 and is expected to be a major competitive differentiator for Bluemix DevOps and a major draw to the Bluemix platform.

Lise is not only a creative and innovative Designer and design leader, she is extremely effective because of her ability to work with technical leaders and developers. Unlike many designers who struggle with this, Lise excels at it. She understands how to make development teams effective by developing outstanding designs that are both innovative and effective yet recognize implementation timelines and constraints. She establishes a design vision and then is able to stage the work towards the vision so the development teams can deliver rapidly and improve incrementally, responding to customer feedback and adjusting as issues come up during implementation. Even given the most difficult constraints and time pressures, she always "pulls a rabbit out of a hat" and produces a compelling design that delights users, and motivates the development teams and makes them proud of their accomplishment.

I have personally worked with Lise on several design efforts and she is the most effective designer I have encountered in my career. She is extremely competent at her craft, her leadership with designers and developers is demonstrated by the results, and she is a pleasure to work with.

Dave Thomson

more...
C. J. Paul
Distinguished Engineer & Chief Architect, IBM Cloud DevOps - Tools, Analytics and Garage Method
IBM Cloud
Lise has a unique flair for design - she grasps new domains quickly, looks to understand the users and their pain points...

TO WHOM IT MAY CONCERN:

I am writing this letter in support of the nomination of Lise Noble to Distinguished Designer.

I have had the pleasure of working with Lise very closely for more than four years. Our first collaboration was in creating Service Engage - a pioneering digital go-to-market experience and SaaS-ification of the Tivoli Management portfolio. Lise was the lead designer of the Service Engage site, and its support for the buyer journey of "Learn, Explore, Try, Buy". This site went live as the first production application on Bluemix in Feb 2013 (even when Bluemix itself was in Beta). The design of this site, and the overall user experience of the buyer journey, was a radical transformation for IBM, and for how operations management products were demonstrated, tried and sold. The site provided clear value propositions, provided an integrated live demo environment for users to try out different scenarios within minutes - without having to install any software, since all the software was pre-installed on the cloud (on SoftLayer). The site supported online software trials and purchases as well.

This site formed the basis for a broader push in IBM Digital - and the team that built Service Engage became the foundation team of the IBM Cloud Marketplace. Many of the devops practices, including continuous delivery, fully automated testing, dark launches, A/B testing, and data-driven decision making, eNurturing etc were all at the leading edge of IBM's own digital transformation. Over a dozen Tivoli products were boarded onto Service Engage, before the IBM Digital unit was formed, and it was merged into the IBM Marketplace. So Lise's design leadership has had a significant impact on IBM's own digital transformation.

More recently, within the last couple of years, after the formation of the Cloud unit, Lise has been driving the design work for the DevOps portfolio on Bluemix. This includes the Bluemix Garage Method, the devops toolchain, Continuous Delivery and DevOps Insights offerings. Lise created the design of the Bluemix Garage Method site and its iconic navigation of the practices, architectures, tools and toolchains. (see for yourself at http://www.ibm.com/devops/method). The Garage Method represents IBM's point of view on DevOps. Its a differentiating point-of-view, in that, while others thing of devops as just continuous delivery - our site lays out an experience that helps the client deliver innovation faster. Hence, concepts from Design Thinking, Agile, and Lean are incorporated into this comprehensive and differentiating point of view. This site has received great feedback from its users and is being used as a basis of client and internal transformation (e.g. - GBS is planning to transform its internal development using these practices and this site).

Lise also created the designs of the open tool chain fabric - which is another differentiating capability in the market. Even though many competitors integrate with different tools - no other player in the industry has embraced the first-class setup and creation of an open tool chain as the basis of their devops experience. Lise worked hard to come up with a design that made a fairly complex topic feel very natural and intuitive to the user. Lise further applied her skills to designing the Bluemix Continuous Delivery experience, which went live in Nov 2016. Both of these have been well received in the market. The social media and press coverage of this announcement resulted in IBM beating out competitors like Microsoft and Amazon and getting the largest "Share of Voice" on the day of the announcement.

Lise is also working to create the next generation of DevOps Insights - a new offering that combines data collection, analysis and machine learning to help teams understand their devops bottlenecks and deliver faster with speed, control and quality. This offering, which is currently experimental, is being significantly enhanced and is targeted for a beta in 1Q 2017.

Lise has a unique flair for design - she grasps new domains quickly, looks to understand the users and their pain points, and comes up with an intuitive UX design that makes the user go "Wow - that's cool" I have seen her do this repeatedly in complex domains such as systems management, and in cloud devops. Her work has been impressive, and has had tremendous impact. She is also really good at translating the design concepts into live prototypes with HTML, JavaScript and CSS - so users get a live mockup of the concept she is promoting. She has been a champion of Responsive Design principles in our organization, making sure that teams are thinking about how the UX would work well not only on the desktop but also on different mobile devices.

Overall - it has been a great pleasure to work closely with Lise. Having seen her capabilities and her impact - I wholeheartedly support her nomination to Distinguished Designer.

C. J. Paul

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Chris Lazzaro
STSM, IBM Cloud Architect
IBM Cloud
With Lise's design leadership, the project has been a success & has helped to train thousands of other users how to build software following the same practices.

I would like to recommend Lise Noble for the position of Design Principle. I began working with Lise in 2015 as we started the Garage Method project. This project teaches customers how to be successful in the Cloud by adopting best practices for Lean, Agile, DevOps, and Design Thinking. One of our goals has always been to lead by example - and the Garage Method team is a proven reference for how Cloud Native DevOps can innovate at the speed of a startup, while meeting enterprise levels of quality & SLA.

The project started with a short timeframe of 8 weeks to go from Idea to a major GA launch event at DevOps enterprise summit. As the design lead - Lise helped to define the MVP for the event & worked closely with developers to ensure the teams success. Lise has always been an advocate for designing in the medium that will become the end users experience. So - her design work includes the entire UX and scaffolding of a working prototype. This ensures that the capabilities of the programming framework are utilized to their full advantage, and that the developers working on the project know exactly how complex interactions will work. This was especially important for the Garage Method project, which included a remote dev team in Brazil with minimal UI experience.

After the successful launch of the MVP, Lise continued to establish the best practices for incorporating Design Thinking into a high performing DevOps team. We work from a Ranked Backlog in a Kanban style, where changes in priority or requirements (based on feedback & metrics) may occur mid-week - without the constraint of formal sprints. Lise ensured that all features in this fast paced environment included and adhered to our design & UX strategy, while the development team continuously delivered changes to production multiple times a day.

With Lise's design leadership, the project has been a success & has helped to train thousands of other users how to build software following the same practices. I think Lise will excel as a Design Principle.

Chris Lazzaro

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Philippe Mulet
STSM, Lead Architect, Bluemix DevOps Services
IBM Cloud, France Lab
With Lise's design leadership, the project has been a success & has helped to train thousands of other users how to build software following the same practices.

I started working with Lise late 2015, when we were struggling with the design of the Bluemix DevOps Toolchain user experience. We had a team of developer domain experts, less experienced designers and very short term deadlines. We were also not well tied into Bluemix design. In this context, where multiple organizations were pulling into different directions, Lise joined the team, provided some creative designs as incremental solutions, drove the acceptance across all the organizations so we could implement and meet our deadlines. We are running with these designs in production nowadays. I've seen this pattern many times since then, where Lise demonstrates breakthrough thinking, and is able to drive an agreement across various teams. Not only that, she is also very receptive to all feedback, even informal, and is a really nice person to interact with on a daily basis, always able to make room for emergencies in her packed agenda.

I strongly recommend Lise for a Design STSM role, so she can strengthen her impact on the team by driving even more of these cross organization design initiatives. In fact, I had not realized until recently that she wasn't a Design STSM, as she's been acting as such all along since we started working together.

Philippe Mulet

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Larry Yusuf
Head of Products, Customer Analytics
IBM
Whether working on new media teasers or UI mockups for complex software apps, she balances form, function and style in a way that is cohesive and approachable.

To whom it may concern:

You know you're working with a great designer when they make the most basic UI concept look so amazing that it draws the user in. I have worked with Lise on multiple projects and continue to be amazed with her design expertise, passion and commitment to delivery. Whether working on new media teasers or UI mockups for complex software apps, she balances form, function and style in a way that is cohesive and approachable. Lise - it is a pleasure to work with you.

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External References

Fred Leichter
Founding Director of the Rick and Susan Sontag Center for Collaborative Creativity (The Hive)
Lise was a UX designer before most of us knew what that meant.

Lise was a UX designer before most of us knew what that meant. She's got a rare talent to synthesize needs and render designs that deliver.

Fred Leichter
Founding Director of the Rick and Susan Sontag Center for Collaborative Creativity (The Hive)

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Zach Leonard
Managing Director, Digital
Evening Standard & Independent Digital News & Media
Lise has developed a real talent for creating fast, compelling, engaging and intuitive user experiences.

I have known Lise Noble since 1993, when we worked together at Fidelity Investments in Boston. I hired Lise into a then pioneering digital marketing and technology team, responsible for the launch and development of www.fidelity.com, the first website for a mutual fund company, and second to launch direct, online trading for individual investors. In the more than twenty three years since, I have closely followed Lise’s career - as a member of large and small design teams and running her own enterprises. Lise has developed a real talent for creating fast, compelling, engaging and intuitive user experiences. Her communication and working skills allow her to interact effectively across development, content, legal, and business teams, collaborating throughout projects and in every day operations.

She also appreciates and demonstrates the value of lean and agile practices – a real asset in challenging economic times, in smaller businesses, but also in terms of how ‘modern businesses’ now transact and develop new products and services.

Lise has always been a keen and passionate ‘geek’, tracking emerging technologies and applying them to her design and product development skills. She practices a highly successful User experience-driven design ethos, driven by research, UX labs/ testing and customer feedback. Lise can operate at the most senior, peer, or junior levels, adapting her style appropriately. She is also an effective and admired mentor to junior designers.

I would hire Lise again if there were an appropriate opportunity.

Zach Leonard
Managing Director, Digital
ESI Media, London UK

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Eric Blum
Digital Innovation Strategist
Boston Scientific
Her quick, iterative work was a major factor in the sophisticated, yet simplistic, award-winning user interface of Fidelity.com.

To whom it may concern:

Lise is a very talented UI Designer who specializes in creating visually compelling content and user-centered websites / interactive applications. Her creativity and technical know-how came through in every project she was assigned, or proactively worked on, when I worked with her from 1996 thru 2001 as a Web Publishing Director in the Web Design & Technology Group at Fidelity Investments.

I found Lise to very skillful at ascertaining the needs of our diverse internal clients, quickly determining appropriate UX and visual design requirements and implementing solutions that meet those needs. Her quick, iterative work was a major factor in the sophisticated, yet simplistic, award-winning user interface of Fidelity.com.

Because of her high degree of creative expertise and professional demeanor, she is a rare talent that can communicate effectively with creative, technical and business partners alike.

Lise was also extremely enthusiastic about her work which I found to be infectious. I miss working with her and recommend her for any creative user interface challenges you might have. She would certainly be a tremendous asset in any company.

Lise's rare blend of design talent and development acumen lead to award winning digital experiences for Fidelity Investments customers. Even back then in the 20th Century her leadership and passion for the electronic channel were clearly evident and demonstrated daily. I would like to nominate Lise for IBM's Distinguished Designer designation. This prestigious title would be a deserving recognition of her outstanding contributions to customer-centric applications.

Eric Blum

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Raymond Forbes
Photographer and Locations Scout
Bold Media Client
Lise is a woman of many talents and she has tireless work ethic that always makes sure things are right and on time.

To whom it may concern:

Lise Noble has been my Senior Web Designer for my photography and film production services company over 12 years.

Lise’s initial web site design and platform elevated my business to a new level and my clients immediately raved about overall look, design and Client collaborative area. I have worked very closely with Lise over the years to keep my web site current, fast and intuitive. Lise has a very keen design eye and outstanding technical know how to help me keep my web site current and fresh. My clients constantly rave about the web site and they also feel very confident in sending their advertising clients to my site for project management. My web site and services make them look good to their client and happy clients are repeat clients. I hear the words “who did your web site” many times a year and it always makes me smile.

Lise and I did a major revamp of the site a couple years back to allow me to use site quickly and easily on mobile devices and this was a real game changer. She listened to my needs and feedback on how to make things easy to use for both me and my clients. As a photographer I am constantly on the road and really needed be able access site and post images and locations quickly with same gorgeous aesthetic and flawless work flow as the initial site. Job done. I love being out in remote location and pulling up my web site and walking clients through a project.

I am currently organizing ideas and thoughts for the next version of the web site and there is nobody else I would have on the project. Lise is a woman of many talents and she has tireless work ethic that always makes sure things are right and on time.

Warmest Regards,

Raymond Forbes

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HR - Employee Data

Fidelity Service Excellence Award
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Top 10 Financial 'Killer App'
Graphically “@82Dev” looks something like Generation X meets Brooks Brothers… - Instatutional Investor
In 1996 a small team create a financial e-zine call @82Dev. The site was ahead of it's time, with a live ticker, live news feeds, new content daily, interviews and live seminars. The site gained the attention of many in the industry including Insitutional Investor, who recognized the site as on of the top 10 financial websites of 1997 in it's article, The Search for the 'Killer app'.

Instatutional Investor - April 1997 Cover

Investor Investor - @82Dev featured as a top finiancial killer app.
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Great Website InStyle
InStyle featured lafunk.com, our line of accessories and cosmetics as well as our forums, "on everything from movies, to dating to fashion." The site also featured real time inventory, visual shopping carts, customer reviews, recommendations based on items in your cart and past purchases, chat rooms, postcards and forums.

InStyle - November 2001 Cover

InStyle - lafunk.com, Featured Beauty Website
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Best Holiday Shopping Websites
In 2001 Money Magazine Featured lafunk.com as one to the 'Top Holiday Shopping Wesites' for teens.
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Everyday Hero Award - IBM
In June of 2011, Lise was awarded the "Everyday Hero" award for her contribution to 36 customer engagements with a total revenue potential of $44,027,000. Of that IBM has won 91% or $39,917,000 in revenue, losing only $530,000, completing $2,100,000 with $1,680,000 still pending end of year.
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Outstanding Technical Achievement
In September of 2016 Lise was recognized for her outstanding work with the Garage Method that went from concept to line in 8 weeks. The site was a huge success and a focal point for InterConnect 2016.
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Most Innovative DevOps Solution
The Garage Method has been voted the Most Innovative DevOps Solution of the Year by DevOps.com, a leading industry site for DevOps.
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Trinity College, Hartford CT
Major: The Build Enviroment, A major designed by Lise and approved by the Dean, which encompassed courses from Engineering, Studio Arts, Architecture and Art History.
Columbia University Graduate School of Architecture and City Planning
The Shape of Two Cities: New York/Paris Program
2010-11
She supported 36 client engagements with a revenue potential of 44M of which IBM closed 91%.
PBC Rating: 2+
Band: 8
Manager: Janine Sneed
Title: User Interface Designer/Developer
Org: BPM
2011-12
Lise demonstrated technical expertise, industry knowledge, and UI design thought leadership in an effort to help drive accelerator adoption...
PBC Rating: 2+
Band: 8
Manager: Smith, Peter M.
Title: User Interface Designer/Developer
Org: AIM
2012-13
Personally, speaking as a pattern SME, I was stunned the technical vision she captured in discussion with the ADP technical team. Her work is remarkably powerful, appealing & advances the technical agenda in the best spirit of design innovation.
PBC Rating: 2+
Band: 8
Manager: Johnson, Robert D.
Title: User Interface Designer/Developer
Org: AIM
2013-14
Lise consistently delivers on time and pushes design to the next level. Her attitude is contagious, and Ive personally seen Lise grow as a leader over the past 6 years at IBM.
PBC Rating: 2+
Band: 8
Manager: Rober D. Johnson
Title: Senior UI/UX Designer and Developer
Org: IWD
2014-15
As we look at the work Lise led in 2014 and the new IBM unit structure going forward, its clear that Lise's leadership, accomplishments, and past success will position her well to influence the offerings coming from the Cloud Unit going forward.
PBC Rating: 2+a
Band: 9
Manager: Janine Sneed
Title: Cloud Portfolio Design Lead
Org: IBM Cloud and Smarter Infrastructure
2015-16
Her promotion in 2015 was driven by her continued UX Design leadership in the Cloud Unit. She possesses a rare combination of skills and works very seamlessly with multiple dev teams.
PBC Rating: 2+
Band: 10
Manager: Chuck Murray
Title: Program Director, Design and User Experience Excellence
Org: IBM Cloud